Press release templates
Grand opening press release template and example
A free, copy-and-paste grand opening press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a grand opening press release
Use a grand opening press release to announce a new store, restaurant, office or venue. Local press, city guides and community newsletters are the audience.
Free grand opening press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Business] opens [new location] in [Neighbourhood] on [Date] [CITY], [Date] — [Business], [description], will open its [first/new] location at [address] on [date]. [One sentence on what makes it different.] [Details: the space, products or menu, and the [number] local jobs created.] "[Quote from the owner about the neighbourhood]," said [Name], [Title]. The grand opening on [date] will feature [events, offers or guests]. Opening hours: [hours]. Photos: [link] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Business] opens [first/new] [location] in [neighbourhood][Business] celebrates grand opening in [city] with [event or offer]
What to include
- Address, opening date and hours
- What makes it different
- Local jobs created
- Opening-day events or offers
- Photos of the space
Tips before you send
- Invite local reporters to a preview before opening day.
- Lead with the local angle, such as jobs, the neighbourhood and the owner's story.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a grand opening press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you write a grand opening press release?
Give the address, date and hours up front, explain what is new and local about it, add a quote from the owner and include photos and opening-day details.
When should a grand opening press release be sent?
Two to three weeks before opening, with a reminder a few days before.
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