For Shopify stores
PR that starts from your catalog.
Install it, and every product launch becomes a pitch to the reporters who cover that kind of story.
What it does
InsightFuse for Shopify is a PR agent that works from your catalog. It reads your products, notices what is new, writes a press brief from facts in your own product copy, and pitches the journalists who cover that kind of story — starting with national and flagship outlets such as Forbes, CNN, Vogue and Elle, then trade and regional titles on the same beats.
- Store scan. New launches, categories, the press beats they map to, and the angles your copy supports (vegan, handmade, small batch…). Rescanned when products change and once a day.
- A brief you can edit. The agent never invents facts that are not in it.
- Matched reporters. See who covers your story before you pay for anything.
- You approve the first campaign. The agent drafts every pitch; you edit, send or skip each one. After that, campaigns can run on their own.
- Pitches from your own Gmail or Outlook. One-click sign-in, no password shared, replies land in your inbox and the agent reads them.
- Always-on PR. Launch a product and a campaign starts on its own. With no news, an evergreen pitch at most once a month. Daily send limits and a cooldown keep it measured.
- Coverage watch. Mentions of your brand in the news, flagged when they come from an outlet you pitched.
What it cannot promise
No one can guarantee coverage. Journalists decide what they write. InsightFuse replaces outreach volume and follow-up discipline, not editorial judgement about whether your news is a story.
Pricing
Free: store scan, PR brief and matched reporters. Starter: $49 a month ($468 a year), one campaign a month. Pro: $149 a month ($1,548 a year), unlimited campaigns and always-on PR. Enterprise: $399 a month, everything in Pro plus 150 pitches a day, daily always-on campaigns and coverage checks every 6 hours. Billed through Shopify.
Data
The app reads products and shop details only — no customers, orders or payments. See the privacy policy and security & data.