Read the pitches first
It does all the research and writing, then shows you every pitch. Nothing is sent until you say so. Once you’ve seen how it writes, most people stop checking.
Autonomous PR agent · Works while you sleep
Press coverage, on autopilot.
Tell InsightFuse what you’re announcing and where you want to be seen. It finds the reporters who cover stories like yours — at TechCrunch, Forbes, the BBC and beyond — writes each one a pitch that reads hand-written, sends it in your name, reads the replies and follows up with the quiet ones. Start it, close the laptop, come back to coverage.
Campaign goal
Secure coverage in tier-one technology publications. Prioritise journalists who covered our competitors.
It decides its own next move at every step and keeps going until the goal is met — with the tab closed, over nights and weekends.
- Analysing the campaign brief
- Finding the reporters who cover this
- Keeping only the best fits
- Writing each one a personal pitch
- Sending in your name
- Reading the replies
- Following up with the quiet ones
- What that run produced Illustrative — one announcement, one Standard-depth campaign
- 143Reporters researched
- 28Shortlisted by relevance
- 28Personal pitches written
- 17Sent in your name
- 4Reporters replied
- 11Follow-ups on the way
Get in front of the reporters and editors behind
TechCrunch
Forbes
Bloomberg
BBC News
Reuters
The Guardian
The Wall Street Journal
WIRED
Financial Times
The Verge
Business Insider
CNBC
Axios
Fast Company
Reporters at these outlets — and 236,000 more publications — are one campaign away. Outlet logos show where reporters publish; no endorsement implied.
The run
Brief it once. It chases the coverage.
Everything a PR person would do for your announcement — the research, the pitching, the chasing — runs as one campaign, without you in the loop. It keeps going until your goal is met: nights, weekends, long after you’ve closed the tab.
01
Finds the reporters who’ll actually care
It scans everyone writing about your space right now and pulls the reporters whose beat matches your story — not a stale list you built last quarter.
02
Cuts the list to the best fits
Every candidate is scored against your story and angle, and only the strongest fits make the shortlist — so you never burn goodwill blasting people who’d never cover you.
03
Writes pitches that read hand-written
Each reporter gets a pitch built around their beat, their outlet and your proof points — the kind that earns replies, not one template with the name swapped.
04
Sends in your name
Pitches go out from your own email address, signed by you — so a reporter sees a founder or a comms lead in their inbox, not a tool. No “sent via” banner, no bulk sender.
05
Spots interest the moment it lands
When a reporter writes back, it reads the reply, stops chasing them and puts the conversation in front of you — the interview is yours to take.
06
Follows up so you don’t have to
Polite, scheduled nudges go to the reporters who went quiet — never more than two each, and never to anyone who already answered.
Every step is written down for you: who was found, what was written, what was sent, who replied, what happens next. Read the whole campaign like a diary. We don’t track opens with hidden pixels — a reply is the only signal that matters.
You stay in charge
As hands-off as you want it to be.
Pick how much you want to see before anything goes out. Most people read the first campaign’s pitches, then let the next one run.
Full autopilot
It researches, writes, sends, reads the replies and follows up entirely on its own — running on our servers, so it carries on after you close InsightFuse. Come back to a report of what happened and who wants to talk.
- Duplicate guard Never pitches the same reporter twice, and never chases anyone who has already answered.
- Campaign depth You decide how far each campaign goes — Focused, Standard or Extensive — and it cannot go further.
- Follow-up cap At most two follow-ups per reporter, spaced out and polite. Persistent, never pushy.
- Stop button Stop any campaign at any moment, from anywhere. Everything done so far is kept.
Who you can reach
Whoever covers your story, they’re in here.
Fintech in London, biotech in Boston, climate in Berlin — pick a topic and a country and real reporters at real outlets come back. These are the people the agent pitches on your behalf, and you can browse them free before paying a cent.
› topic = business · country = United Kingdom
1,284 results
| Role | Outlet | Country | Contact |
|---|---|---|---|
| Fintech Correspondent | Financial Times |
United Kingdom | •••@ft.com |
| Banking Editor | Reuters |
United Kingdom | •••@reuters.com |
| Business Reporter | BBC News |
United Kingdom | •••@bbc.co.uk |
| Senior Fintech Reporter | TechCrunch |
United Kingdom | •••@techcrunch.com |
| Economics Correspondent | The Guardian |
United Kingdom | •••@theguardian.com |
Sign in to see full profiles. Email addresses unlock on Pro.
799,089
Reporters and editors you can pitch
236,017
Outlets, from the FT to trade press
234
Countries & territories covered
18
Topics you can target
289,000+ with a direct email address, every one with a LinkedIn profile. Kept fresh on a rolling schedule.
Your email, your name
Sends from the email you already use.
Pitches go out from your own address and answers land where you already read them. Connect Gmail, Outlook or whatever you use in about two minutes — nothing new to learn, nothing to move.
-
GmailSends as you
-
OutlookIncl. Microsoft 365
-
Yahoo MailReplies picked up for you
-
Zoho MailTwo-minute setup
-
FastmailTwo-minute setup
-
iCloud MailTwo-minute setup
- Any other emailIf it sends mail, it works
- Export anywhereSheets, Excel, your CRM
Because every pitch leaves from your own account, it arrives like any email you’d send yourself — not from a bulk sender that lands in spam. Your password is stored sealed and never shown to anyone. Details on the security page.
One brief, one goal, one campaign — whatever you are announcing
- Product launches
- Funding announcements
- Thought leadership
- Agency client campaigns
- Founder PR
- Editorial backlink campaigns
A list vs a result
Other tools give you names. This one gets you the coverage.
Traditional PR software is a search box with a mail merge attached. It hands you a list and leaves you every judgement call that follows — who actually matters, what to say to each of them, when to chase, who has already replied — one reporter at a time, every evening.
InsightFuse starts from the same kind of list. The difference is that it does the research, the writing, the sending and the following up itself, and reports back with replies. And the price is on the page, not behind a demo call.
Muck Rack and Press Ranger are trademarks of their respective owners and are not affiliated with InsightFuse.
Pricing
The agent is included in Pro. Not an add-on.
Look up who covers your story for free. Pro unlocks contact details and the autonomous agent — unlimited campaigns, no AI credits, no per-pitch charge.
Free
$0/month
No credit card required
- Look up 799,000+ reporters and editors
- Filter by topic, outlet, title and country
- One saved media list
- Contact details hidden
- PR Agent not included
Pro monthly
$59/month
Cancel anytime
- Everything in Free
- Autonomous PR Agent — unlimited campaigns
- Runs on its own: sends, reads replies, follows up
- Reveal direct emails and LinkedIn profiles
- Unlimited media lists, pitch history and CSV export
Pro annual
$49/month
$588 billed yearly · plus 3 months free
- Everything in Pro monthly — same agent, same limits
- 3 extra months free on your first year
- Save $120 a year against monthly
- Unlimited contact reveals, no credit system
- Backlink outreach to 799,000+ editorial contacts
Monthly and annual carry identical features — annual is only cheaper. Campaigns are unlimited; how far each one goes is set by the depth you choose. Full detail on the pricing page.
Get started
Give your next announcement to the agent.
Every claim on this page is checkable in the product itself. See exactly who you can reach for free, then hand the agent a real announcement. Read its pitches first, or let it run and come back to the replies. No credit card to look, no demo call, no sales follow-up.