Free to look around. $59/month to put your PR on autopilot.

Plan limits, in full

So there are no surprises after you subscribe, here is exactly what is and is not capped today.

Send as much as your mailbox allows

Pitches go through your own mail account — whether you wrote them or the agent did — so your send ceiling is whatever your provider gives you, typically 500 a day on personal Gmail and 2,000 a day on Google Workspace. We add no limit on top of it.

The agent’s limits are safety rails, not upsells

Campaign depth, the two-follow-ups-per-journalist cap and the five-sends-per-day autopilot ceiling exist so autonomous outreach cannot run away with your sender reputation. None of them lift for more money, on any plan.

Your data stays yours

Media lists and pitch history live on your own device and export to CSV in one click. Campaign state is synced to your account only so that autopilot can keep working while you are away — and mailbox credentials leave your browser only when you switch autopilot on.

Questions people ask before paying

Is the autonomous PR Agent included, or does it cost extra?

Included in Pro, on both monthly and annual, at no extra charge. There is no separate agent plan, no AI credit pack and no per-campaign or per-pitch fee. The Free plan can search the database but cannot run the agent.

Is there a limit on how much AI I can use?

No monthly allowance and no metering. The only ceiling is per run: campaign depth caps a single campaign at 10, 20 or 40 agent steps — a limit enforced on our servers so a run cannot spin indefinitely. Start another campaign whenever you like.

Can the agent email journalists without me approving it?

Only if you tell it to. Review mode is the default: the agent researches and drafts, then stops until you have read the pitches. Autopilot — where it sends and follows up on its own, including while you are logged out — is a deliberate switch, and turning it off returns everything to review.

Which models can I use?

The same set on every Pro account, switchable under Advanced settings on the PR Agent page. There is no premium model tier and no plan that unlocks a better one.

Is there an annual plan?

Yes. Pro is $59 per month billed monthly, or $49 per month billed annually — $588 for the year. On the annual plan we add 3 months free on top, so your first year runs 15 months rather than 12.

Nothing else changes between the two: same database, same limits, same features. The annual plan is a billing choice, not a bigger tier.

Can I use this for link building?

Yes, and a lot of people do. The same research-pitch-follow-up campaign that lands press coverage is what earns editorial backlinks, because a story that runs is a link that runs with it. It is included in Pro at no extra cost — see the backlink outreach guide.

How many journalists do I get access to?

All 799,000+ of them, on every plan including Free — across 236,017 outlets and 234 countries and territories. The Free plan hides contact details; Pro reveals them.

Do all profiles have an email address?

289,253 profiles carry a direct email address, and every profile carries a LinkedIn profile so you always have a route to the journalist. The interface shows you which is available up front.

How fresh is the data?

The database is refreshed on a rolling schedule, with profiles rebuilt in batches through the year as journalists move roles and outlets.

Can I cancel?

Yes, at any time, from the settings page. On monthly billing the charge stops at the end of the current month. On annual billing you keep access for the rest of the term you paid for, including the 3 free months. Either way your saved lists remain exportable to CSV.