Press release templates
New business or startup press release template and example
A free, copy-and-paste new business or startup press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a new business or startup press release
Use a new business press release to announce a company launch, a startup coming out of stealth, or a business opening in a new market. Local, trade and startup press are the natural audiences.
Free new business or startup press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Company] launches to help [audience] [solve problem] [Subheadline: traction, funding or a notable first customer] [CITY], [Date] — [Company], a [short description], launched today to [mission]. [One sentence on how it works.] [Second paragraph: the problem, ideally with a statistic, and why existing options fall short.] "[Founder quote about why they started the company]," said [Name], co-founder and CEO of [Company]. [Third paragraph: early traction such as pilot customers, waiting list size or funding and investors.] [Company] is available now at [URL]. About [Company] [Boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Company] launches to help [audience] [solve problem]New [city] startup [Company] [does something notable][Founder] launches [Company] to [mission]
What to include
- What the company does, in one sentence
- The problem and why now
- The founders and their relevant background
- Early traction such as customers, pilots or funding
- Where to find the product or service
Tips before you send
- Founders are the story at launch. Make them available for interview.
- Start with local business press and trade titles before national outlets.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a new business or startup press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you announce a new business in a press release?
State what the company does and who it helps, explain the problem, introduce the founders, add any early traction and finish with where to find you.
Where should a startup send its launch press release?
To a short list of reporters who cover your category, local business press and relevant trade titles. One exclusive often beats a wide send.
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