Press release templates
Event press release template and example
A free, copy-and-paste event press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use an event press release
Use an event press release to announce a conference, launch party, festival, fundraiser or public event. Send the announcement six to eight weeks ahead for listings, then follow with a media advisory a week before.
Free event press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Organisation] to host [Event Name] in [City] on [Date] [One-line subheadline with the biggest draw, e.g. a headline speaker or a first] [CITY], [Date] — [Organisation] today announced [Event Name], a [type of event] taking place on [date] at [venue, address]. The event will bring together [number] [audience] to [purpose of the event]. [Second paragraph: the headline speakers, performers or activities, and what attendees will get that they cannot get elsewhere.] "[Quote from the organiser about why the event matters now]," said [Name], [Title] at [Organisation]. [Third paragraph: practical details such as times, ticket prices, registration link and accessibility.] Media accreditation is available. Journalists can request passes and interviews with [speakers] by contacting [name] at [email]. About [Organisation] [Two or three sentences of boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Organisation] to host [event name], bringing [number] [attendees/speakers] to [city] on [date][Headline speaker] to headline [event name] in [city] this [month][Event name] returns for its [nth] year with [new feature]
What to include
- Event name, date, time and full address
- Who it is for and why it matters now
- Headline speakers or performers
- How to register or buy tickets, and prices
- Media accreditation details and interview availability
Tips before you send
- Put the date, time and place in the first paragraph. Listings editors will look nowhere else.
- Send a separate media advisory a week before. It is shorter and built for assignment desks.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send an event press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
- Entertainment journalists62,526 worldwide
- Entertainment journalists in the United States28,080 journalists
- Entertainment journalists in the United Kingdom5,051 journalists
- Entertainment journalists in India3,957 journalists
- Business journalists5,562 worldwide
- Business journalists in the United States2,151 journalists
More press release templates
Frequently asked questions
How far in advance should I send an event press release?
Six to eight weeks ahead for listings and long-lead outlets, with a media advisory one week before and a reminder the day before.
What is the difference between an event press release and a media advisory?
The press release tells the full story of the event. A media advisory is a short who, what, when, where note inviting journalists to attend.
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