Press release templates
Book launch press release template and example
A free, copy-and-paste book launch press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a book launch press release
Use a book press release to announce a new title. Send it with advance copies to long-lead reviewers months ahead, and to features, podcasts and local press in the weeks around publication.
Free book launch press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Author]'s new book "[Title]" [reveals / explores] [big idea] [Subheadline: the hook, e.g. a surprising finding or a timely topic] [CITY], [Date] — [Publisher] will publish "[Title]" by [Author] on [date]. [One sentence on what the book is about and why it matters now.] [Second paragraph: the story or argument of the book, plus one striking detail.] "[Quote from the author about why they wrote it]," said [Author]. [Third paragraph: the author's background and credentials.] [Author] is available for interviews on [topic 1], [topic 2] and [topic 3]. "[Title]" | [Publisher] | [Date] | [Format, price] | ISBN [number] Review copies: [contact] About the author [Short bio.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Author]'s new book "[Title]" reveals [big idea][Hometown] author [Name] publishes [genre] "[Title]"New book "[Title]" by [credential] [Author] explains [topic in the news]
What to include
- Title, author, publisher, publication date, price and ISBN
- The book's big idea or hook in one sentence
- Why the author is the right person to write it
- Topics the author can discuss in interviews
- Review copy and interview availability
Tips before you send
- Pitch the idea, not the book. Editors run stories, not catalogue entries.
- Hometown and alumni press are the easiest first wins for new authors.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a book launch press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
- Entertainment journalists62,526 worldwide
- Entertainment journalists in the United States28,080 journalists
- Entertainment journalists in the United Kingdom5,051 journalists
- Entertainment journalists in India3,957 journalists
- Lifestyle journalists9,266 worldwide
- Lifestyle journalists in the United States3,720 journalists
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Frequently asked questions
How do you write a press release for a book?
Lead with the author, title and the book's big idea, explain why it matters now, add the author's credentials and a quote, then list publication details and interview topics.
When should a book press release go out?
Four to six months ahead for long-lead outlets with advance copies, and again two to four weeks before publication for features and local press.
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