Press release templates
Fashion press release template and example
A free, copy-and-paste fashion press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a fashion press release
Use a fashion press release to announce a collection, collaboration, store or show. Pair it with a look book, because fashion editors decide on images.
Free fashion press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Label] unveils [Season] collection, [Collection name] [CITY], [Date] — [Label] today unveiled [Collection name], its [season] collection inspired by [theme]. The collection launches on [date] at [stockists/URL], with prices from [range]. [The story behind the collection, such as materials, craft, collaborators and key pieces.] "[Quote from the designer]," said [Name], [Title] at [Label]. Look book: [link] Samples: [contact] About [Label] [Boilerplate.] ###
Headline formulas
[Label] unveils [season] collection inspired by [theme][Label] and [Partner] launch capsule collection
What to include
- Collection name, season and launch date
- The inspiration in two sentences
- Price range and stockists
- Look book link
- Sample request contact
Tips before you send
- Lead with images. Link to a look book at the top of your email.
- Always include prices and stockists.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a fashion press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
What should a fashion press release include?
Collection name, season, launch date, inspiration, prices, stockists, a designer quote and a link to the look book.
When should fashion press releases go out?
For print, three to six months ahead of the season. For online, two to four weeks before launch.
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