Press release templates
Restaurant and food press release template and example
A free, copy-and-paste restaurant and food press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a restaurant and food press release
Use a restaurant or food press release to announce an opening, new menu, chef appointment or product launch. Local food writers and city guides are the main audience.
Free restaurant and food press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Restaurant] opens in [Neighbourhood] on [Date] [CITY], [Date] — [Restaurant], a [concept] from [chef/owner], opens on [date] at [address]. [One line on what makes it special.] [Chef background, signature dishes, drinks and the space.] "[Quote from the chef]," said [Name]. Hours: [hours]. Bookings: [link]. Price range: [range]. Photos: [link] Tasting invitations: [contact] ###
Headline formulas
[Restaurant] opens in [neighbourhood] with [chef/concept][Restaurant] launches [seasonal menu] featuring [dish][Brand] launches [product] made with [ingredient story]
What to include
- Address, opening date, hours and booking details
- Chef and concept
- Signature dishes and price range
- Food and room photography
- Tasting invitations for writers
Tips before you send
- Do not invite critics in week one. Let the kitchen settle.
- Send photos of the actual dishes and room, not stock images.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a restaurant and food press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you write a restaurant press release?
Give the opening date, address and concept, introduce the chef and signature dishes, add booking details and include professional photos.
Who should receive a restaurant press release?
Local food writers, restaurant critics, city guides, food newsletters and neighbourhood press.
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