Press release templates
Product launch press release template and example
A free, copy-and-paste product launch press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a product launch press release
Use a product launch press release when a new product, feature or service becomes available. Pair it with an embargoed pitch to the reporters who cover your category, so the story lands on launch day.
Free product launch press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Company] launches [Product], [one-line description of what it does] [Subheadline: the biggest benefit or proof point] [CITY], [Date] — [Company], [short description], today launched [Product], a [category] that helps [audience] [benefit]. [Product] is available from today at [price] via [where to buy]. [Second paragraph: the problem. Use a statistic or a customer pain point that explains why this matters now.] [Third paragraph: how the product works, in plain language, with two or three key features tied to outcomes.] "[Quote from the founder or product lead about why you built it]," said [Name], [Title] at [Company]. "[Optional quote from an early customer or partner about results]," said [Name], [Title] at [Customer]. [Product] is available now at [URL]. Images and review units are available on request. About [Company] [Boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Company] launches [product], the first [category] that [key benefit][Company] unveils [product] to help [audience] [solve problem]New [product] from [Company] cuts [pain point] by [number]%
What to include
- What the product does and who it is for, in one sentence
- The problem it solves and why now
- One proof point such as a customer, test result or data
- Price and availability
- Images, a demo video or review access
Tips before you send
- Lead with the user benefit, not the feature list.
- Offer review units or demo access to reporters before launch, under embargo.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a product launch press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
- Technology journalists55,605 worldwide
- Technology journalists in the United States25,632 journalists
- Technology journalists in India5,558 journalists
- Technology journalists in the United Kingdom3,723 journalists
- Lifestyle journalists9,266 worldwide
- Lifestyle journalists in the United States3,720 journalists
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Frequently asked questions
How long should a product launch press release be?
Between 300 and 500 words. Put the essentials in the first two paragraphs and link to images and specifications.
When should I send a product launch press release?
Pitch key reporters under embargo one to two weeks before launch, then distribute the release on launch morning.
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