Press release templates
Acquisition press release template and example
A free, copy-and-paste acquisition press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use an acquisition press release
Use an acquisition press release to announce that your company has acquired, or been acquired by, another company. Coordinate timing with both parties, legal counsel and any required market disclosures.
Free acquisition press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Acquirer] acquires [Target] to [strategic goal] [Subheadline: deal value or the combined scale, e.g. customers, revenue or countries] [CITY], [Date] — [Acquirer], [description], today announced it has [acquired / signed a definitive agreement to acquire] [Target], [description of target]. [Terms of the deal were not disclosed / The transaction is valued at [amount].] [Second paragraph: why the deal makes sense, including the capability, market or customers it adds.] "[Quote from the acquirer's CEO on the strategy]," said [Name], [Title] at [Acquirer]. "[Quote from the target's founder or CEO on what joining means for customers]," said [Name], [Title] at [Target]. [Paragraph on what happens next: leadership, brand, customer impact, closing timeline and approvals.] [Adviser] acted as financial adviser and [Law firm] as legal counsel to [party]. About [Acquirer] [Boilerplate.] About [Target] [Boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Acquirer] acquires [Target] to [strategic goal][Acquirer] to acquire [Target] for [amount], expanding into [market][Target] joins [Acquirer] to bring [capability] to [number] customers
What to include
- Who acquired whom, and the deal value if it can be disclosed
- The strategic reason for the deal
- What changes, and what stays the same, for customers and staff
- Expected closing date and any approvals required
- Quotes from both leaders and the advisers on the deal
Tips before you send
- Answer the customer question in the release: will anything change for me?
- Name the advisers. Legal and financial trade press will ask.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send an acquisition press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
What should an acquisition press release include?
The parties, the deal value if it can be disclosed, the strategic reason, quotes from both leaders, what changes for customers, the expected closing date and the advisers.
Who should receive an acquisition announcement?
Business and deal reporters, trade press covering both companies' sectors, and legal and financial trade titles if the advisers want credit.
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