Press kits & EPKs
Press kits, EPKs and media kits: what to include
A press kit gives journalists everything they need to write about you without sending a single email. Start with what every kit needs, then pick the guide for your type of work.
Press kit, EPK or media kit?
- Press kit: the materials a journalist needs to write about you, such as facts, bios, images and contacts.
- EPK (electronic press kit): a press kit as a web page, the standard in music and film.
- Media kit: often used by creators and publishers for advertisers, showing audience, reach and partnership options.
What every press kit needs
- A short description of who you are and what you do.
- Bios in short and long versions.
- High-resolution images with credits.
- Key facts or highlights, such as numbers, achievements and press quotes.
- Recent news and releases.
- A contact that a real person answers.
Keep it on one fast page with a short URL, and update it whenever something changes.
Press kit guides by type
Frequently asked questions
What is a press kit?
A press kit is a collection of materials, such as a description, bios, images, facts and contacts, that helps journalists write about a person, company or project accurately.
What is an EPK?
An EPK, or electronic press kit, is a press kit published as a web page. It is the standard format for musicians, DJs and filmmakers.
What is the difference between a press kit and a media kit?
A press kit is made for journalists. A media kit is usually made for advertisers and brand partners, showing audience and partnership options.
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