Press kits & EPKs
Media kit for influencers and content creators: what brands want to see
An influencer media kit is a short pitch deck for brand partnerships. Brands want to know who your audience is, how engaged they are and what you have done for similar brands. Keep it to one or two pages, update the numbers monthly, and keep rates in a separate document you share on request.
What to include
- Who you are. A short bio and your niche in one line.
- Audience numbers. Followers and average views per platform, with the date.
- Audience demographics. Age, gender, top countries and cities from your analytics.
- Engagement. Average engagement rate and typical reach per post.
- Past partnerships. Brand logos with one result each.
- Content examples. Three to five of your best sponsored posts.
- Services and contact. What you offer, such as posts, UGC or events, and how to reach you.
Tips
- Show results from past partnerships, not only follower counts.
- Create a separate press version for journalists, without rates.
Mistakes to avoid
- Outdated numbers.
- Rates in the main kit, which ends negotiation before it starts.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
- Lifestyle journalists9,266 worldwide
- Lifestyle journalists in the United States3,720 journalists
- Lifestyle journalists in the United Kingdom942 journalists
- Lifestyle journalists in India437 journalists
- Entertainment journalists62,526 worldwide
- Entertainment journalists in the United States28,080 journalists
More press kit guides
Frequently asked questions
What should be in an influencer media kit?
Bio, niche, audience size and demographics, engagement, past partnerships with results, content examples, services and contact details.
Should rates be in a media kit?
Usually not. Share a separate rate card on request, so you can tailor pricing to each brand.
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