Press kits & EPKs
EPK for musicians: what to put in an electronic press kit
An electronic press kit (EPK) is the one link a music writer, booker or playlist curator needs to decide whether to cover you. It should load fast, play your best song first and answer every practical question in under a minute. A great EPK does not replace a personal pitch, but it makes saying yes much easier.
What to include
- Your best track, playable at the top. One song, streaming in the page. Not a download, and not a list of ten.
- A short bio and a long bio. About 50 words for listings and 250 words for features, both in the third person.
- Press photos. Three to five high-resolution images, landscape and portrait, with photographer credits.
- Highlights. Streams, press quotes, radio play, festival slots and support tours, with the strongest first.
- Video. One live performance and one official video, embedded.
- Upcoming release and tour dates. With dates, venues and ticket links.
- Contacts. Management, booking, label and press, each with an email address.
Tips
- Keep it to one page that works on a phone.
- Update it with every release. An out-of-date EPK suggests an inactive artist.
Mistakes to avoid
- Autoplaying music, or making people download files.
- Long bios that tell your life story instead of what makes the music distinctive.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
More press kit guides
Frequently asked questions
What is an EPK in music?
An EPK, or electronic press kit, is an online page with an artist's music, bio, photos, video, press highlights and contacts, used to pitch journalists, bookers and labels.
Where should I host my EPK?
On your own website, a simple page builder or a dedicated EPK service. Use a short, clean URL that you can paste into any email.
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