Press kits & EPKs
Film press kit and EPK: what festivals and critics expect
A film press kit gives critics, festival programmers and distributors everything they need to write about a film. The format is well established: synopses at several lengths, credits, director's statement, stills and a trailer. Short films need the same elements in a tighter form, and festival selections should be easy to spot.
What to include
- Logline and synopses. One sentence, one paragraph and one page.
- Director's statement. Why this film, and why now, in your own words.
- Cast and crew credits. With short bios for key creatives.
- Stills and poster. High-resolution production stills and key art.
- Trailer and screener. Trailer embedded, with a private screener link on request.
- Technical details. Running time, format, aspect ratio, language and country.
- Festivals and awards. Laurels and screening dates.
Tips
- Offer password-protected screeners, never public links.
- Provide stills that work without context.
Mistakes to avoid
- Missing running time and technical specs.
- Synopses that give away the ending.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
More press kit guides
Frequently asked questions
What goes in a film press kit?
Logline, short and long synopses, director's statement, cast and crew bios, stills, poster, trailer, technical specs and festival history.
Do short films need a press kit?
Yes. Festivals and critics expect one, though it can be shorter than a feature film kit.
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