Press kits & EPKs
Company press kit: what journalists need from a brand
A company press kit, or online newsroom, saves journalists from emailing you for basics. It holds approved logos, executive photos, the boilerplate, key facts and recent news, all downloadable without asking. When a reporter is on deadline, a good press kit can decide whether your company is included in a story.
What to include
- Company boilerplate. The approved two-to-three-sentence description.
- Fact sheet. Founded, headquarters, leadership, size, customers and funding.
- Logos. Light and dark versions in PNG and SVG.
- Executive bios and headshots. For anyone who speaks to the press.
- Product images. High-resolution and ready for print.
- Recent press releases and coverage. Newest first.
- Media contact. A real person with an email and phone number.
Tips
- Make everything downloadable without a login.
- Link the press kit from your website footer.
Mistakes to avoid
- Gating assets behind a form.
- Out-of-date leadership photos and bios.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
More press kit guides
Frequently asked questions
What is a company press kit?
A collection of approved materials, such as the boilerplate, fact sheet, logos, headshots, images and recent news, that journalists can use when writing about a company.
Where should a press kit live?
On a press or newsroom page on your website, linked from the footer and from every press release.
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