InsightFuse vs Cision
The Cision alternative for teams who don't need an enterprise suite.
Cision bundles a media database with wire distribution, monitoring and analytics, sold on annual contracts through a sales team. If what you actually need is the right reporters and a way to pitch them, InsightFuse does that from $39 a month, with the database open to search before you pay.
Pitch the reporters and editors behind
TechCrunch
Forbes
Bloomberg
BBC News
Reuters
The Guardian
The Wall Street Journal
WIRED
Financial Times
Business Insider
Journalists writing for these outlets — and 236,000 more publications — are in InsightFuse. Logos identify where reporters publish; no endorsement implied.
Capability comparison
| Capability | InsightFuse | Cision |
|---|---|---|
| Self-service signup | Yes | Demo request |
| Published entry price | $49/month, or $39 annual | Custom quote |
| Free search before paying | Yes | See vendor site |
| Journalist search | Yes | Yes |
| Media lists | Yes | Yes |
| Press release wire distribution | No | Yes |
| Pitching from your own mailbox | Yes | See vendor site |
| Database size | 799,000+ journalist profiles | See vendor site |
| Monthly cancellation | Cancel anytime | Per agreement |
The Cision column reflects publicly available information about their product and is provided for orientation only — check cision.com for current capabilities, pricing and terms. Cision is a trademark of its owner; InsightFuse is not affiliated with, endorsed by, or a partner of Cision.
Who Cision is built for
Cision is one of the largest PR software companies, and its platform covers far more than finding journalists: newswire distribution, media monitoring, social listening and reporting for big communications teams. That breadth is the point for enterprises with a dedicated PR department and a budget line for it.
For a startup, a consultant or a small in-house team, most of the week is simpler: find the reporters who cover your space, build a list, send a good pitch and follow up. Paying for an enterprise suite to do those four things is where teams start looking for a Cision alternative.
In short
If you need wire distribution, monitoring and analytics in one enterprise contract, Cision fits. If you need the right reporters and a way to pitch them this week, InsightFuse does it from $39 a month, with no sales call.
What it costs
Cision prices by quote, and customers commonly report annual contracts. InsightFuse publishes its prices: Starter at $49 a month ($39 billed annually), Pro at $149 with unlimited campaigns, and Agency at $399 for every client an agency runs. You can cancel monthly plans at any time.
What you give up
InsightFuse does not run a newswire. If you need a release distributed across a wire service, you'll pair us with a distribution service, or use our press release templates and pitch reporters directly, which is often what earns the coverage anyway.
The database
799,000+ journalists across 236,017 outlets and 234 countries and territories, filterable by beat, job title, outlet and country. 289,253 profiles carry a direct email address and every profile carries a LinkedIn profile.
You can search all of it on the free tier, without a credit card, and judge the coverage for your own beat before you pay us anything. Details on the journalist database page.
Get started
Check the data before you commit.
Free search of all 799,000+ journalist profiles. No credit card, no demo call. Upgrade from $49/month, or $39/month annually, when you need contact details.