Press kits & EPKs
Band EPK and press kit: examples and what to include
A band press kit tells writers and promoters who you are, how you sound and why people turn up. It has to introduce several people quickly, so photos and a sharp one-line description of the band do a lot of work. Promoters also want proof of a live draw, so include audience numbers and notable shows.
What to include
- A one-line description. Genre, hometown and one comparison, such as "Leeds four-piece for fans of X".
- Best track and a live video. Bookers want to see you can deliver on stage.
- Line-up. Names and instruments, so writers spell everyone correctly.
- Band photos. Group shots in landscape and portrait, plus a live shot.
- Live highlights. Headline shows, capacities, support slots and festivals.
- Press quotes and radio support. Short pull quotes with the outlet named.
- Technical rider and stage plot. Linked for promoters and venues.
Tips
- Lead with your best live footage if you are pitching promoters.
- Keep a separate stage plot and rider PDF linked from the kit.
Mistakes to avoid
- Photos where nobody can tell who is in the band.
- Missing booking contact.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
More press kit guides
Frequently asked questions
What should a band press kit include?
A one-line description, best track, live video, line-up, photos, live highlights, press quotes, rider and contacts.
Is an EPK the same as a press kit?
Yes. EPK simply means the press kit is electronic, usually a web page instead of a printed folder.
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