Press kits & EPKs
Startup press kit: the one page every founder should have
A startup press kit makes it easy for a journalist to write about you after one click. Early on it can be a single page: what you do, founder photos, the logo and a few key facts. It matters most around a launch or funding round, when reporters are writing fast and need accurate details.
What to include
- One-line description. What you do and for whom.
- Founder photos and bios. Founders are usually the story at this stage.
- Key facts. Founded, location, team size, funding and investors.
- Logo and product screenshots. High-resolution and ready to use.
- Traction. Customers, growth or notable users, where you can share them.
- Press contact. Usually a founder's email.
Tips
- Prepare it before your launch or funding announcement.
- Keep it on a simple /press page.
Mistakes to avoid
- Vague descriptions full of buzzwords.
- No founder photos.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
- Technology journalists55,605 worldwide
- Technology journalists in the United States25,632 journalists
- Technology journalists in India5,558 journalists
- Technology journalists in the United Kingdom3,723 journalists
- Business journalists5,562 worldwide
- Business journalists in the United States2,151 journalists
More press kit guides
Frequently asked questions
Does a startup need a press kit?
Yes, even a single page. It helps reporters get your details right when they cover a launch or funding round.
What should a startup press kit include?
A one-line description, founder bios and photos, key facts, logo, product screenshots, traction and a press contact.
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