Press kits & EPKs
Author press kit: how to help reviewers and bookers say yes
An author press kit gives reviewers, podcast hosts, event organisers and journalists everything they need about you and your book. The most useful part is often the list of interview topics, because hosts book guests for conversations, not for books.
What to include
- Book details. Title, cover image, publisher, date, ISBN and formats.
- Short synopsis. One paragraph, without spoilers.
- Author bio and photo. Short and long versions.
- Interview topics. Five to seven topics with a sample question each.
- Praise and reviews. Short quotes with the source named.
- Excerpt. A short sample chapter.
- Contact. Publicist or author email.
Tips
- Interview topics get you booked on podcasts and radio.
- Include a high-resolution cover image.
Mistakes to avoid
- Only describing the book, not what you can talk about.
- Missing publication details.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
- Entertainment journalists62,526 worldwide
- Entertainment journalists in the United States28,080 journalists
- Entertainment journalists in the United Kingdom5,051 journalists
- Entertainment journalists in India3,957 journalists
- Lifestyle journalists9,266 worldwide
- Lifestyle journalists in the United States3,720 journalists
More press kit guides
Frequently asked questions
What goes in an author press kit?
Book details, cover, synopsis, author bio and photo, interview topics, reviews, an excerpt and a contact.
How do authors get on podcasts?
Pitch the host with specific interview topics that suit the show's audience, and link to your press kit.
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