Press kits & EPKs
Nonprofit media kit: helping reporters tell your story
A nonprofit media kit helps journalists understand your cause and cover it accurately. It brings together your mission, impact numbers, spokespeople and approved images. It also signals that your organisation is a reliable source when the issue is in the news.
What to include
- Mission and history. What you do, in two sentences.
- Impact figures. People helped, funds raised and outcomes, with dates.
- Spokespeople. Experts available for comment, with their topics.
- Stories. Case studies shared with consent.
- Images and logos. With credits and permissions.
- Recent reports and releases. Linked.
- Media contact. Including out of hours.
Tips
- List the topics your spokespeople can cover.
- Keep consent records for every story and image.
Mistakes to avoid
- Impact numbers with no dates or sources.
- No out-of-hours contact during campaigns.
A press kit needs a pitch
Nobody finds a press kit by accident. Link it from a short, personal email to the writers and editors who cover you. InsightFuse finds those people by beat and country and sends the pitches from your own inbox.
Who to send it to
More press kit guides
Frequently asked questions
What is a nonprofit media kit?
A set of materials, including mission, impact data, spokespeople, stories, images and contacts, that helps journalists cover a nonprofit and its cause.
How can nonprofits become a go-to media source?
Publish reliable data, list expert spokespeople and respond quickly when the issue is in the news.
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