Press release templates
Partnership press release template and example
A free, copy-and-paste partnership press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a partnership press release
Use a partnership press release when two organisations team up on a product, programme, distribution deal or campaign. Agree the wording, quotes and timing with your partner before anything goes out.
Free partnership press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Company A] and [Company B] partner to [joint outcome] [Subheadline: what customers get, and when] [CITY], [Date] — [Company A], [description], and [Company B], [description], today announced a partnership to [what the partnership does]. Starting [date], [audience] will be able to [benefit]. [Second paragraph: why the partnership makes sense, and what each partner brings.] "[Quote from Company A]," said [Name], [Title] at [Company A]. "[Quote from Company B]," said [Name], [Title] at [Company B]. [Paragraph on availability, pricing and how to take part.] About [Company A] [Boilerplate.] About [Company B] [Boilerplate.] Media contacts [Company A contact] | [Company B contact] ###
Headline formulas
[Company A] and [Company B] partner to [joint outcome][Company A] teams up with [Company B] to bring [product] to [audience][Company A] and [Company B] launch [programme] to [goal]
What to include
- What the partnership delivers that neither could alone
- Who benefits and how
- Start date and where it is available
- Quotes from both partners
- Both boilerplates
Tips before you send
- Lead with the outcome for customers, not the fact of the partnership.
- Each partner should pitch its own trade press so the story reaches both audiences.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a partnership press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you announce a partnership in a press release?
Lead with what the partnership delivers, explain why the two organisations are working together, include a quote from each and give both boilerplates and media contacts.
Who issues a joint partnership press release?
Either partner can issue it, or both can issue the same text on the same day. Agree the wording and timing in advance.
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