Press release templates
Music release press release template and example
A free, copy-and-paste music release press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a music release press release
Use a music press release to announce a single, EP, album, video or tour. Send it four to six weeks before a single and eight to twelve weeks before an album, with a private streaming link and your EPK.
Free music release press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Artist] announces new [single/EP/album] "[Title]", out [Date] on [Label] [Subheadline: one striking detail, e.g. a collaborator, a story or a milestone] [CITY], [Date] — [Genre] [artist/band] [Artist] will release [single/EP/album] "[Title]" on [date] via [Label]. [One sentence on what the music sounds like and what it is about.] [Second paragraph: the story behind the release, such as where it was written and recorded, who produced it and what inspired it.] "[Quote from the artist about the release]," said [Artist]. [Third paragraph: momentum such as streams, radio play, previous press, festival slots or upcoming tour dates.] Private stream: [link] Press photos and EPK: [link] [Artist] is available for interviews and live sessions. Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Artist] announces new [single/EP/album] "[Title]", out [date][Artist] shares "[Title]", the first single from upcoming [EP/album][Artist] announces [number]-date [region] tour following "[Title]"
What to include
- Artist, title, release date and label
- The story behind the music in two or three sentences
- A private streaming link (never an attachment)
- Notable collaborators, producers or achievements
- Tour dates and press photo links
Tips before you send
- Never attach audio files. Use a private streaming link.
- Offer a premiere to one outlet a week before release.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a music release press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you write a press release for a song?
Start with the artist, song title, release date and label, describe the sound and story in two short paragraphs, add a quote from the artist, then include a private streaming link and press photos.
Should musicians send press releases?
Yes, but as part of a pitch. A short personal email to each writer, with the release and a streaming link below it, works far better than a mass mailout.
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