Press release templates
Post-event press release template and example
A free, copy-and-paste post-event press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a post-event press release
Use a post-event press release to share the results of an event, such as attendance, money raised, announcements and photos, within 24 hours of it ending.
Free post-event press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Event] [draws/raises/announces] [result] [CITY], [Date] — [Event] [took place] on [date] at [venue], bringing together [number] [attendees]. [Biggest outcome or announcement.] [Highlights and key moments.] "[Quote]," said [Name], [Title]. [Next year's date, or how to get involved.] Photos: [link] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Event] draws [number] [attendees] and raises [amount] for [cause][Event] highlights: [biggest news from the day]
What to include
- Attendance and outcome figures
- The biggest news or moment
- Quotes from speakers or attendees
- Event photos
- Next year's date if known
Tips before you send
- Send it within 24 hours, while it is still news.
- Lead with a number or the biggest announcement, not a thank-you.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a post-event press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
Should you send a press release after an event?
Yes, if there is news such as a result, a figure or an announcement. Send it within 24 hours with photos.
What goes in a post-event press release?
Attendance and outcomes, the biggest news, quotes, photos and what comes next.
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