Press release templates
Webinar press release template and example
A free, copy-and-paste webinar press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a webinar press release
Use a webinar press release to announce an online event with notable speakers or new research. Trade press and industry newsletters are the best fit.
Free webinar press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Organisation] to host free webinar on [Topic] on [Date] [CITY], [Date] — [Organisation] will host "[Webinar title]", a free webinar on [date] at [time, timezone]. [Speakers] will discuss [topic] and share [new data or insight]. [Speaker bios and what attendees will learn.] "[Quote]," said [Name], [Title]. Registration: [URL]. A recording will be available to registrants. Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Organisation] to host free webinar on [topic] with [speaker][Speaker] to share [new research] in [Organisation] webinar on [date]
What to include
- Title, date, time and timezone
- Speakers and their credentials
- What attendees will learn
- Registration link
- Whether a recording will be available
Tips before you send
- Lead with new data or a notable speaker. A webinar alone is not news.
- Offer reporters the research findings in advance.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a webinar press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
Should you write a press release for a webinar?
Only when the webinar has notable speakers or new findings. Otherwise, promote it through newsletters and social channels.
Where should a webinar press release be sent?
To trade publications and industry newsletters that run event listings in your sector.
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