Journalist lists
Retail journalists
5,783 reporters and editors who cover store openings, e-commerce, consumer brands, supply chains and shopping trends. Browse by country, see where they work, and learn what they want from a pitch.
Who is on this list
InsightFuse lists 5,783 retail journalists worldwide, working across 2,315 outlets. Every record has a name, job title, outlet and location. Many also have a verified email address and a LinkedIn profile, which you can see once you sign in.
Where they work: top outlets and employers
- Apple
- The Home Depot
- Walmart
- Macy's
- J.Crew
- H&R Block
- Nordstrom
- Hallmark Cards
- QVC
- Biocolloids Fate and Transport in Environmental Systems, Network Biomet
- Zulily
- Aim
- Best Buy
- Hasbro
- Trusted Media Brands, Inc.
| Role | Journalists |
|---|---|
| Editors | 1,938 |
| Writers | 1,536 |
| Producers | 1,309 |
| Journalists | 369 |
| Reporters | 161 |
| Section and senior editors | 121 |
| Editors-in-chief | 80 |
| Managing editors | 63 |
How to pitch retail journalists
Retail reporters cover store openings, e-commerce, consumer brands, supply chains and shopping trends. They want sales data, store numbers, executive interviews and consumer trend insight.
- Retail trade titles want hard numbers: like-for-like sales, store counts, basket size.
- Tie consumer stories to shopping moments such as Black Friday, back to school and holidays.
- Product news for shoppers belongs with lifestyle desks, not retail business reporters.
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PR guides for this beat
Frequently asked questions
How do I find retail journalists?
Search the InsightFuse database by the retail beat, then narrow by country, outlet or job title to find the reporters who cover your story.
What do retail journalists want in a pitch?
They want sales data, store numbers, executive interviews and consumer trend insight.
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