Press release templates
Sports press release template and example
A free, copy-and-paste sports press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a sports press release
Use a sports press release to announce signings, fixtures, results, sponsorships or community programmes. Match the timing to the sporting calendar and send results within the hour.
Free sports press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Club] [signs/announces/wins] [news] [CITY], [Date] — [Lead paragraph with the news, results or deal details.] "[Quote from player or coach]," said [Name]. "[Quote from club executive or sponsor]," said [Name], [Title]. [Context: season record, next fixtures, ticket information.] Photos: [link] Interview requests: [contact] ###
Headline formulas
[Club] signs [Player] from [Club][Club] announces [Sponsor] as official [partner type][Team] wins [competition] with [result]
What to include
- Who, what and the score or deal details
- Quotes from players, coaches or executives
- Action photos
- Upcoming fixtures
- Interview availability
Tips before you send
- Send results while they are still news, within an hour of the final whistle.
- Athlete quotes and photos make a sports release usable.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a sports press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you write a sports press release?
Lead with the result, signing or deal, add quotes from players or coaches, include photos and upcoming fixtures, and offer interviews.
Who covers sports press releases?
Local sports desks, league and club-focused outlets, and sports business press for sponsorship news.
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