Press release templates
Media advisory press release template and example
A free, copy-and-paste media advisory press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a media advisory press release
Use a media advisory to invite journalists to cover an event, press conference or photo opportunity. It is short and practical, built for assignment desks.
Free media advisory press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
MEDIA ADVISORY [Organisation] to [action] at [Place] on [Date] WHAT: [One or two sentences.] WHO: [Speakers and attendees.] WHEN: [Date, time, timezone.] WHERE: [Address, room, parking, access.] WHY: [Why it matters.] VISUALS: [Photo and filming opportunities.] INTERVIEWS: [Who is available and when.] On-the-day contact [Name] | [Mobile] ###
Headline formulas
MEDIA ADVISORY: [Organisation] to [do something] at [place] on [date]
What to include
- Who, what, when, where and why, as labelled lines
- Visual opportunities for photographers and camera crews
- Who is available for interview
- Parking, access and accreditation
- An on-the-day contact number
Tips before you send
- Keep it to one page.
- Spell out the visuals. Camera crews choose stories they can film.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
More press release templates
Frequently asked questions
What is a media advisory?
A short notice inviting journalists to attend an event, laid out as who, what, when, where and why.
When should a media advisory be sent?
Three to five days before the event, with a reminder the morning of the event.
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