Press release templates
Website launch press release template and example
A free, copy-and-paste website launch press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a website launch press release
Use a website launch press release when a new site or online service gives people something they could not do before. A redesign alone is rarely news.
Free website launch press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Organisation] launches [Site] to help [audience] [do something new] [CITY], [Date] — [Organisation] today launched [Site] ([URL]), [what it does]. For the first time, [audience] can [benefit]. [Details on standout features or the data behind the site.] "[Quote]," said [Name], [Title] at [Organisation]. Screenshots: [link] About [Organisation] [Boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Organisation] launches [site] to help [audience] [do something new]New [type of site] from [Organisation] lets [audience] [benefit]
What to include
- The URL and what visitors can now do
- Who it is for
- One standout feature or data point
- A screenshot
- A quote
Tips before you send
- Pitch what the site lets people do, not the redesign.
- Include screenshots and a direct link reporters can try.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a website launch press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
Is a website launch newsworthy?
Only when the site offers something new to its audience, such as a tool, data or service. A redesign rarely earns coverage.
What should a website launch press release include?
The URL, what users can do, who it is for, a standout feature, screenshots and a quote.
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