Press release templates
Video news release press release template and example
A free, copy-and-paste video news release press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a video news release press release
Use a video news release (VNR) to give broadcasters and online outlets ready-to-use footage, such as B-roll, interviews and product shots, alongside the written story.
Free video news release press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
[HEADLINE] — VIDEO AVAILABLE [Written release: lead paragraph, details and quote.] Video assets - B-roll package ([length]) — [link] - Interview: [Name], [Title] ([length]) — [link] - Product shots ([length]) — [link] Shot list 00:00 [Description] 00:15 [Description] Transcripts: [link] Usage: free for editorial use with credit to [Organisation]. Media contact [Name] | [Email] | [Phone]
Headline formulas
[Company] [news] — video and B-roll available
What to include
- A written release with the full story
- B-roll footage without music or voiceover
- Short interview clips with transcripts
- A shot list with timecodes
- Usage rights
Tips before you send
- Supply clean footage without music or captions, so editors can cut it themselves.
- Always include transcripts and a shot list.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a video news release press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
What is a video news release?
A video news release is a package of broadcast-ready footage, interviews and a written story that news outlets can use in their own reports.
What should a VNR include?
B-roll, interview clips, a shot list, transcripts, the written release and clear usage rights.
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