Press release templates
Social media release press release template and example
A free, copy-and-paste social media release press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a social media release press release
Use a social media release when you want a news announcement that is easy to share. It breaks the story into short facts, quotes, ready-made posts and media assets.
Free social media release press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
[HEADLINE] Summary [Three sentences that tell the whole story.] Key facts - [Fact 1] - [Fact 2] - [Fact 3] Quotes "[Short quote]" — [Name], [Title] Ready to share LinkedIn: [post text] X: [post under 280 characters with link] Instagram: [caption] Media [Image links] | [Video link] Contact [Name] | [Email]
Headline formulas
[Company] [news]: the key facts[News] — quotes, images and posts ready to share
What to include
- A headline and a three-sentence summary
- Key facts as bullet points
- Quotes that work on their own
- Ready-to-post text for each platform
- Images, video and links
Tips before you send
- Write each fact and quote so it makes sense on its own.
- Provide images sized for each platform.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a social media release press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
- Technology journalists55,605 worldwide
- Technology journalists in the United States25,632 journalists
- Technology journalists in India5,558 journalists
- Technology journalists in the United Kingdom3,723 journalists
- Business journalists5,562 worldwide
- Business journalists in the United States2,151 journalists
More press release templates
Frequently asked questions
What is a social media press release?
A press release formatted for sharing, with a short summary, bullet-point facts, standalone quotes, ready-to-post text and multimedia assets.
Can you post a press release on LinkedIn?
Yes. Post a short summary with the key fact and a link, rather than the full release text.
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