Press release templates
Rebrand press release template and example
A free, copy-and-paste rebrand press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a rebrand press release
Use a rebranding press release to announce a new name, logo or brand identity. Explain why you changed, because the reason is the story.
Free rebrand press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Old name] becomes [New name] to reflect [strategic shift] [CITY], [Date] — [Old name] today announced it has changed its name to [New name], effective [date]. The new name reflects [reason]. [Second paragraph: the story of the business's evolution, with figures if possible.] "[Quote from the CEO on why the change matters]," said [Name], CEO of [New name]. [What changes for customers, such as domains, products or contracts, and what stays the same.] New logo and brand assets: [link] About [New name] [Boilerplate, mentioning the former name.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Old name] becomes [New name] to reflect [strategic shift][Company] unveils new brand as it [expands into/focuses on] [market]
What to include
- Old and new name, and effective date
- The reason for the change
- What changes for customers, and what does not
- New logo and visual assets
- A quote from the leader
Tips before you send
- A rebrand is only news if the reason is. Lead with the strategic shift.
- Include "formerly [Old name]" in the boilerplate for a year so people can find you.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a rebrand press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you announce a rebrand?
Lead with the new name and why it changed, explain what customers should expect, share new assets and include "formerly" in your boilerplate.
Is a rebrand newsworthy?
When it reflects a real change in strategy, market or ownership. A new logo on its own rarely is.
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