Press release templates
New hire press release template and example
A free, copy-and-paste new hire press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a new hire press release
Use a new hire press release to announce a senior appointment, such as a new executive, partner or board member. Trade press and local business journals publish these regularly.
Free new hire press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Company] appoints [Name] as [Title] [CITY], [Date] — [Company], [description], today announced the appointment of [Name] as [Title], effective [date]. [Name] will lead [responsibilities]. [Name] joins from [previous company], where [he/she/they] [notable achievement]. [Additional background.] "[Quote from the CEO on why this hire matters]," said [Name], CEO of [Company]. "[Quote from the new hire on what they plan to do]," said [Name]. About [Company] [Boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Company] appoints [Name] as [Title][Company] hires [former role at notable company] [Name] to lead [function]
What to include
- Name, new title and start date
- Their most relevant previous roles
- What they will be responsible for
- Quotes from the hiring leader and the new hire
- A professional headshot
Tips before you send
- Attach or link a high-resolution headshot. Many people-moves columns will not run without one.
- Send to trade titles and local business journals, which run appointments columns.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a new hire press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
Should you send a press release for a new hire?
For senior roles, yes. Trade publications and local business journals regularly publish appointments, and it signals growth to clients and recruits.
What should a new hire announcement include?
Name, title, start date, previous experience, responsibilities, a quote from the hiring leader and a headshot.
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