Press release templates
Award press release template and example
A free, copy-and-paste award press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use an award press release
Use an award press release when your company, product or team wins or is shortlisted for a recognised award. Local and trade press are the most likely to publish it.
Free award press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Company] wins [Award] at [Event] [CITY], [Date] — [Company] has won [Award] at [Event], [awarding body]'s annual recognition of [what the award recognises]. [Company] was selected from [number] entries for [reason]. [Second paragraph: the work behind the award and its results.] "[Quote from your leader thanking the team and explaining the impact]," said [Name], [Title] at [Company]. "[Optional quote from the judges]," said [Name], [Title] at [Awarding body]. About [Company] [Boilerplate.] Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Company] wins [award] at [event][Company] named [award title] by [awarding body]
What to include
- The award, awarding body and date
- What the award recognises and how winners were chosen
- What you did to win it
- A quote from your leader and ideally from the judges
- Photos from the ceremony
Tips before you send
- Explain why the award matters. Readers may not know the awarding body.
- Send photos from the ceremony the same evening.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send an award press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
How do you write an award press release?
Name the award and awarding body, explain what it recognises and why you won, add quotes and include photos.
Who publishes award press releases?
Trade publications in your sector and local business press are the most likely to run award news.
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