PR for professional services
Professional services PR: media relations for consultancies and advisers
Professional services PR sells expertise. Consultancies, accountants and advisory firms earn coverage by being useful to journalists: fast, quotable comment, original surveys and clear explanations of complex change. Their reputation is built partner by partner, so profiling individual experts matters.
Story angles that work for professional services
Journalists do not cover companies, they cover stories. These are the angles that most often earn professional services coverage:
- Original surveys of clients or industry leaders
- Expert reaction to budgets, regulation and market events
- Bylined articles on practical problems clients face
- Senior hires and new practice launches
How to run professional services PR yourself
- Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
- Build a short list. Find the 20 to 50 reporters who have covered professional services recently. A short list that fits beats a long list that does not.
- Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
- Follow up once. Three to five working days later, add something new rather than "just checking in".
- Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.
What reporters on this beat want
- Lead with the figure: revenue, deal size, growth or headcount.
- Offer the CEO or CFO for an interview. Business desks rarely quote PR staff.
- Legal trade press covers hires, deals and rankings that the mainstream press skips.
- Give exact figures and the names of the advisers on a deal.
Mistakes to avoid
- Reports full of generic findings that do not make a headline.
- Experts who need days of approvals to comment.
Who covers professional services
InsightFuse lists 3,877 journalists, editors and producers whose role or outlet points to professional services coverage, across 105 countries. Here is where they work and what they do.
Where they work: top outlets and employers
- Independent Consultant
- Consultant
- Tata Consultancy Services
- Careers360
- Mindreach Consulting
- Consulting&coaching
- Rosbusinessconsulting
- Hr&rec
- Consultant and Free Lancer
- Genius Consultants Limited
- Idol Image Consulting
- Consultancy Work
| Country | Journalists |
|---|---|
| United States | 1,834 |
| United Kingdom | 381 |
| India | 302 |
| Canada | 211 |
| Australia | 107 |
| Germany | 62 |
| France | 61 |
| Brazil | 52 |
| Role | Journalists |
|---|---|
| Writers | 1,561 |
| Editors | 1,311 |
| Producers | 480 |
| Journalists | 267 |
| Reporters | 47 |
| Section and senior editors | 43 |
Counts come from the InsightFuse database and include only people with editorial job titles. Names and contact details are available inside the app.
Browse journalists on these beats
- Business journalists5,562 worldwide
- Business journalists in the United States2,151 journalists
- Business journalists in the United Kingdom542 journalists
- Business journalists in India440 journalists
- Legal journalists6,497 worldwide
- Legal journalists in the United States4,476 journalists
- Legal journalists in the United Kingdom358 journalists
- Legal journalists in India289 journalists
Related guides
Frequently asked questions
How do consultancies get press coverage?
By publishing original research, offering partners for fast expert comment and contributing practical bylines to trade and business media.
What is thought leadership PR?
Thought leadership PR positions a firm's experts as trusted voices through commentary, research and articles that help readers understand an issue.
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