PR for podcasts
Podcast PR: growing a show and booking guests through the press
Podcast PR works in two directions: getting a show covered and recommended, and getting experts booked as guests on other shows. Podcast critics and newsletter writers look for distinctive formats and strong hosts, while bookers look for guests with a clear topic and proven speaking skills.
Story angles that work for podcasts
Journalists do not cover companies, they cover stories. These are the angles that most often earn podcasts coverage:
- Launch or season premiere with a standout episode for reviewers
- Guest booking pitches with three clear talking points
- Chart milestones and listener numbers
- Live shows and partnerships with other creators
How to run podcasts PR yourself
- Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
- Build a short list. Find the 20 to 50 reporters who have covered podcasts recently. A short list that fits beats a long list that does not.
- Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
- Follow up once. Three to five working days later, add something new rather than "just checking in".
- Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.
What reporters on this beat want
- Send a link to watch or listen privately, never a large attachment.
- Pitch around release calendars: features are planned weeks ahead, reviews days ahead.
Mistakes to avoid
- Pitching a guest without listening to the show first.
- Sending a long bio instead of specific topics.
Who covers podcasts
InsightFuse lists 1,893 journalists, editors and producers whose role or outlet points to podcasts coverage, across 79 countries. Here is where they work and what they do.
Where they work: top outlets and employers
- Ivm Podcasts
- IHeartMedia
- Spotify
- The Huffington Post
- Sirius XM Radio Inc.
- Upwork
- The Spouse Angle Podcast
- The Ringer
- Mamamia
- Omr Automotive
- Bleav Podcast Network
- BBC News
| Country | Journalists |
|---|---|
| United States | 980 |
| United Kingdom | 193 |
| Canada | 75 |
| Australia | 62 |
| India | 42 |
| Brazil | 35 |
| Mexico | 34 |
| Italy | 28 |
| Role | Journalists |
|---|---|
| Producers | 1,075 |
| Editors | 581 |
| Writers | 110 |
| Journalists | 43 |
| Anchors and presenters | 35 |
| Reporters | 19 |
Counts come from the InsightFuse database and include only people with editorial job titles. Names and contact details are available inside the app.
Browse journalists on these beats
Related guides
Frequently asked questions
How do I get booked on podcasts?
Find shows whose audience matches your expertise, listen to a few episodes, then email the host or producer with a specific topic, three talking points and links to previous interviews.
How do podcasts get press coverage?
Pitch podcast critics and newsletters with a distinctive episode, a strong host story or a notable guest, and include direct links to listen.
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