Healthtech PR: coverage for digital health companies

Story angles that work for healthtech

Journalists do not cover companies, they cover stories. These are the angles that most often earn healthtech coverage:

• Clinical outcomes or validation studies
• Regulatory clearances and certifications
• Partnerships with health systems and payers
• Funding and growth milestones with patient numbers

How to run healthtech PR yourself

1. Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
2. Build a short list. Find the 20 to 50 reporters who have covered healthtech recently. A short list that fits beats a long list that does not.
3. Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
4. Follow up once. Three to five working days later, add something new rather than "just checking in".
5. Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.

What reporters on this beat want

• Link to the study or data behind every claim. Health editors will check.
• Make a qualified clinician available. Many outlets will not quote a marketer on medical topics.
• Lead with what changed for users, not the feature list. Tech reporters see hundreds of launches a week.
• Offer data the reporter cannot get anywhere else: usage numbers, a survey, or benchmark results.

Mistakes to avoid

• Claims that run ahead of the evidence.
• No clinician available for interview.

Who covers healthtech

InsightFuse lists 4,994 journalists, editors and producers whose role or outlet points to healthtech coverage, across 86 countries. Here is where they work and what they do.

Browse journalists on these beats

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Frequently asked questions