Fintech PR: getting financial technology companies credible coverage

Story angles that work for fintech

Journalists do not cover companies, they cover stories. These are the angles that most often earn fintech coverage:

• Licences, approvals and regulatory firsts
• Consumer finance data from your platform, such as saving or spending trends
• Funding rounds and partnerships with established banks
• Fast comment on rate decisions and new regulation

How to run fintech PR yourself

1. Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
2. Build a short list. Find the 20 to 50 reporters who have covered fintech recently. A short list that fits beats a long list that does not.
3. Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
4. Follow up once. Three to five working days later, add something new rather than "just checking in".
5. Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.

What reporters on this beat want

• Lead with what changed for users, not the feature list. Tech reporters see hundreds of launches a week.
• Offer data the reporter cannot get anywhere else: usage numbers, a survey, or benchmark results.

Mistakes to avoid

• Growth claims without customer or volume figures.
• Overpromising returns or security in ways compliance would not approve.

Who covers fintech

InsightFuse lists 363 journalists, editors and producers whose role or outlet points to fintech coverage, across 38 countries. Here is where they work and what they do.

Browse journalists on these beats

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Frequently asked questions