PR for cleantech and climate tech
Cleantech PR: coverage for climate and clean energy companies
Cleantech PR explains complex technology to energy, climate and business reporters. The news is in deployments, capacity, cost curves and funding. Climate tech companies that publish real-world performance data and comment credibly on policy become the experts reporters return to.
Story angles that work for cleantech and climate tech
Journalists do not cover companies, they cover stories. These are the angles that most often earn cleantech and climate tech coverage:
- Deployments with capacity, location and customer
- Cost and performance data compared with incumbent technology
- Funding rounds and government grants
- Comment on climate policy, subsidies and grid regulation
How to run cleantech and climate tech PR yourself
- Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
- Build a short list. Find the 20 to 50 reporters who have covered cleantech and climate tech recently. A short list that fits beats a long list that does not.
- Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
- Follow up once. Three to five working days later, add something new rather than "just checking in".
- Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.
What reporters on this beat want
- Quote megawatts, capex and timelines. Energy reporters are numerate.
- Trade titles cover project milestones the business press ignores.
- Share the paper under embargo with a plain-English summary on top.
- Lead with the finding, then the method. Skip the institution's history.
Mistakes to avoid
- Lab results pitched as if they were commercial deployments.
- Claims about emissions savings without the calculation behind them.
Who covers cleantech and climate tech
InsightFuse lists 843 journalists, editors and producers whose role or outlet points to cleantech and climate tech coverage, across 68 countries. Here is where they work and what they do.
Where they work: top outlets and employers
- Energy Intelligence
- New Age (African Global Energy) Limited
- Radio Kiev
- Scidev.Net
- S&P Global Market Intelligence
- Nawah Energy Company
- Thomson Reuters
- Icis
- Solar Entertainment Corporation
- Bloom Energy
- Äripäev
- Hearst Shkulev Media
| Country | Journalists |
|---|---|
| United States | 335 |
| United Kingdom | 104 |
| India | 23 |
| South Africa | 23 |
| Australia | 22 |
| Canada | 22 |
| Bangladesh | 15 |
| Russia | 14 |
| Role | Journalists |
|---|---|
| Editors | 278 |
| Producers | 173 |
| Writers | 167 |
| Reporters | 58 |
| Journalists | 41 |
| Editors-in-chief | 40 |
Counts come from the InsightFuse database and include only people with editorial job titles. Names and contact details are available inside the app.
Browse journalists on these beats
- Energy journalists2,803 worldwide
- Energy journalists in the United States1,064 journalists
- Energy journalists in the United Kingdom236 journalists
- Science journalists9,679 worldwide
- Science journalists in the United States4,065 journalists
- Science journalists in the United Kingdom988 journalists
- Science journalists in India621 journalists
- Technology journalists55,605 worldwide
Related guides
Frequently asked questions
What does a cleantech PR agency do?
It secures coverage for clean energy and climate technology companies across energy trade press, climate desks and business media, focusing on deployments, funding and policy.
Which journalists cover climate tech?
Energy and climate reporters at business outlets, specialist climate newsletters and energy trade titles. Science desks cover breakthroughs.
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