PR for travel and tourism
Travel PR: getting destinations, hotels and travel brands featured
Travel PR sells places and experiences to writers who are themselves seasoned travellers. Travel editors plan months ahead and want what is new, unusual or about to become popular. Hosted press trips remain powerful, but many outlets now need stories they can report remotely, backed by excellent photography.
Story angles that work for travel and tourism
Journalists do not cover companies, they cover stories. These are the angles that most often earn travel and tourism coverage:
- New openings, routes or reopenings with a firm date
- Experiences that cannot be found elsewhere, told through a local host
- Travel trend data from bookings or searches
- Sustainability and community tourism with verifiable impact
How to run travel and tourism PR yourself
- Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
- Build a short list. Find the 20 to 50 reporters who have covered travel and tourism recently. A short list that fits beats a long list that does not.
- Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
- Follow up once. Three to five working days later, add something new rather than "just checking in".
- Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.
What reporters on this beat want
- Travel features are planned months ahead. Pitch summer stories in winter.
- Lead with what is new: an opening, a route or a reopening.
Mistakes to avoid
- Pitching summer stories in May. Travel features are planned in winter.
- Generic "hidden gem" pitches without a news hook.
Who covers travel and tourism
InsightFuse lists 4,014 journalists, editors and producers whose role or outlet points to travel and tourism coverage, across 117 countries. Here is where they work and what they do.
Where they work: top outlets and employers
- Boeing
- B/E Aerospace
- Hyatt Hotels Corporation
- Travelzoo
- Faa
- Thesmartlocal.Com
- Meredith Corporation
- Aviation Week Network
- American Airlines
- Northstar Travel Media
- Hilton Worldwide
- Voyage Privé
| Country | Journalists |
|---|---|
| United States | 1,429 |
| United Kingdom | 400 |
| India | 255 |
| Australia | 182 |
| Canada | 147 |
| South Africa | 135 |
| Indonesia | 82 |
| Germany | 74 |
| Role | Journalists |
|---|---|
| Writers | 1,372 |
| Editors | 1,283 |
| Producers | 476 |
| Journalists | 347 |
| Editors-in-chief | 130 |
| Reporters | 113 |
Counts come from the InsightFuse database and include only people with editorial job titles. Names and contact details are available inside the app.
Browse journalists on these beats
Related guides
Frequently asked questions
What does a travel PR agency do?
A travel PR agency promotes destinations, hotels, airlines and tour operators through media pitching, press trips, influencer partnerships and launch campaigns.
How do hotels get featured in travel magazines?
Pitch something new, such as an opening, renovation, chef or experience, months ahead of the relevant issue. Include great images and offer a stay to writers whose outlets accept hosted trips.
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