Press release templates
Political press release template and example
A free, copy-and-paste political press release template, with headline formulas, a checklist of what to include and who to send it to.
When to use a political press release
Use a political press release to announce a candidacy, policy, endorsement or response to news. Political desks move fast, so send early in the day and be ready for follow-up calls.
Free political press release template
Copy the template, replace everything in square brackets, and cut anything that does not apply.
FOR IMMEDIATE RELEASE [Candidate/Organisation] [announces/responds to] [news] [CITY], [Date] — [Lead paragraph with the news.] "[Quote]," said [Name], [Title]. [Supporting facts, data and sources.] [Event details or next steps, if any.] Paid for by [committee], where required. Media contact [Name] | [Email] | [Phone] ###
Headline formulas
[Candidate] announces [policy] to [outcome][Candidate] responds to [event][Organisation] endorses [Candidate] for [office]
What to include
- The news in one sentence
- An on-the-record quote
- Supporting facts and sources
- Event details if relevant
- A contact available all day
Tips before you send
- Cite sources for every factual claim. Reporters will check.
- Include any required legal disclaimer for campaign communications.
A release is not a pitch
Journalists rarely open a release sent to a mass list. Send a short personal email to each reporter, with the news in the first line and the release pasted below it. The InsightFuse PR agent writes those personal pitches for you and sends them one by one from your own inbox.
Who to send a political press release to
These are the journalists most likely to cover this kind of announcement. Browse by beat and country, then build your list in the app.
More press release templates
Frequently asked questions
What is a political press release?
A release issued by a campaign, party, official or advocacy group to announce news, respond to events or set out policy.
When should political press releases be sent?
Early in the day, so reporters can include them in that day's coverage.
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