PR for real estate
Real estate PR: coverage for developers, agents and proptech
Real estate PR places developers, brokers and proptech firms in property and business coverage. Reporters want transaction values, market data and striking imagery. Local property journalists also cover neighbourhood change, planning decisions and notable sales.
Story angles that work for real estate
Journalists do not cover companies, they cover stories. These are the angles that most often earn real estate coverage:
- Major transactions with value, size and parties
- Development milestones such as approvals, groundbreakings and completions
- Market reports with local data
- Design and architecture stories with renders and photography
How to run real estate PR yourself
- Pick one story. Choose the strongest angle above and write it in one sentence. If you cannot, the story is not ready.
- Build a short list. Find the 20 to 50 reporters who have covered real estate recently. A short list that fits beats a long list that does not.
- Write a personal pitch. Three short paragraphs: the news, why it matters to their readers, and what you can offer such as data, interviews or images.
- Follow up once. Three to five working days later, add something new rather than "just checking in".
- Track what lands. Note who replied and what they wrote about, so your next pitch is warmer.
What reporters on this beat want
- Lead with the deal size, square footage or unit count.
- Local property reporters want neighbourhood-level data.
Mistakes to avoid
- Market commentary without data.
- Development news without images.
Who covers real estate
InsightFuse lists 2,809 journalists, editors and producers whose role or outlet points to real estate coverage, across 95 countries. Here is where they work and what they do.
Where they work: top outlets and employers
- Jacobs
- Fluor Corporation
- Nil
- Hill International, Inc.
- KBR, Inc.
- Northmarq Capital
- Rics
- First Guaranty Mortgage Corporation®
- Home Depot
- Lakehouseplc
- Review
- Farmers Insurance
| Country | Journalists |
|---|---|
| United States | 1,355 |
| United Kingdom | 184 |
| India | 140 |
| South Africa | 123 |
| Canada | 114 |
| Australia | 96 |
| Brazil | 66 |
| Indonesia | 33 |
| Role | Journalists |
|---|---|
| Editors | 899 |
| Writers | 780 |
| Producers | 499 |
| Journalists | 192 |
| Correspondents | 145 |
| Reporters | 125 |
Counts come from the InsightFuse database and include only people with editorial job titles. Names and contact details are available inside the app.
Browse journalists on these beats
Frequently asked questions
How do real estate developers get press?
Announce milestones with figures and images, publish local market data, and offer executives for comment on housing and commercial property trends.
What does a real estate PR agency do?
It handles media relations, launch campaigns and thought leadership for developers, brokers, REITs and proptech companies.
Get started
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